Most founders make the mistake of writing job ads like encyclopedias – stuffed to the brim with every skill possibly required. Don’t waste your time looking for unicorns or generalists.

This approach only turns away perfectly viable candidates. Successful CTO’s and recruiters understand that job ads should be treated like marketing funnels.

  1. Lead with your strengths and get to the opportunity as fast as possible. Engineers don’t care about your “disruptive startup” – everyone thinks they have a disruptive startup.
  2. Cast a wide net that selects for 1 or 2 critical skills or technologies you actually need. Then filter.

Here are a few examples: