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Part IV
Working With Technical Coaches

(8 minute read / 43 minutes front to back)

This chapter will help you select and work with specific advisors who support you in specific ways.

I refer to hands-on Technical Advisors as Technical Coaches to emphasize that their roles and responsibilities are very unlike other kinds of advisors.

Technical Coaches are hands-on advisors,
have specific responsibilities, and support everyone in
your organization – not just the executive team

At a minimum, coaches must:


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